In Norse mythology, which god's ability most closely resembles modern retail customer sentiment analysis?

Throughout history, civilizations have used various methods to understand consumer behavior and preferences. Ancient myths and folklore often contain surprising parallels to modern retail analytics concepts. This trivia explores how ancient mythological figures and stories might represent modern retail customer analytics principles, showing how the fundamental understanding of human behavior has evolved yet remained consistent across millennia.

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Heimdall, whose extraordinary hearing allowed him to detect the sound of wool growing on sheep and grass growing in fields
Thor, whose hammer Mjölnir always returned to him after being thrown
Odin, who sacrificed an eye to gain wisdom and knowledge
Loki, who could change his form to deceive others