Which innovative marketing strategy helped 'The Blair Witch Project' (1999) achieve massive box office success despite its tiny $60,000 budget?

Major film studios employ diverse marketing strategies to build anticipation and maximize box office returns. From teaser trailers and viral marketing campaigns to merchandise tie-ins and strategic release timing, the marketing machine behind a film can be as complex as the production itself. Test your knowledge about how Hollywood markets its biggest productions to audiences worldwide.

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Faking the disappearance of the actors and creating a website claiming the footage was real, pioneering viral marketing in film
Running TV commercials that offered viewers a chance to win $1 million if they could prove the events in the film were fake
Distributing free Blair Witch merchandise at major shopping malls across America for six months before release
Securing exclusive distribution deals with major theater chains that guaranteed prime showtimes for the entire summer