Which celebrity's product endorsement created the largest single-day e-commerce traffic spike in retail history, causing the host platform to crash for over 3 hours in 2019?

Celebrity endorsements can significantly impact consumer trends and shopping habits in retail. Studies show that effective celebrity partnerships can increase brand awareness by up to 25% and drive substantial sales growth. This trivia tests your knowledge about how famous people have influenced retail strategies and consumer purchasing decisions through their strategic product endorsements.

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• Kylie Jenner's cosmetics line launch on Shopify
• Rihanna's Fenty Beauty collection on Sephora
• Dwayne Johnson's Under Armour collaboration
• BTS's McDonald's meal promotion

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