Which major retailer first launched a widely successful augmented reality 'virtual fitting room' that allowed customers to see how clothes would look on their body through their smartphone camera?

The fashion retail landscape has been transformed by technology in recent years. One particular innovation has dramatically changed how consumers interact with clothing brands online, reducing return rates and increasing customer satisfaction. Test your knowledge about this game-changing retail technology that bridges the gap between digital shopping and physical try-on experiences.

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• ASOS with their 'Virtual Catwalk' technology in 2019
• Zara with their 'AR Display' app feature in 2018
• H&M with their 'Mirror Me' platform in 2020
• Amazon with their 'Prime Wardrobe AR' tool in 2017

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