Which sporting goods company pioneered the first fully interactive 'virtual shoe trial' technology in their flagship stores, allowing customers to test footwear performance in simulated sports environments?

The sporting goods industry has seen remarkable evolution in retail strategies over the past decade. Major brands have embraced technology, sustainability, and personalized shopping experiences to connect with their athletic consumers. Test your knowledge about a groundbreaking retail initiative that changed how sports products are marketed and sold to consumers.

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Nike with their 'Nike Fit AR' system (2019)
Adidas with their 'Virtufit' platform (2018)
Under Armour with their 'Performance Mirror' technology (2020)
Puma with their 'Fit Intelligence' system (2021)