Which celebrity endorsement deal is considered the most lucrative in history, reportedly generating over $1 billion in sales for the brand annually?

Celebrity endorsements can transform a brand's fortunes overnight. When a famous face partners with a product, consumer perception and sales often follow suit. This trivia question explores one of the most financially successful celebrity endorsement deals in history - a partnership that revolutionized athletic footwear marketing and created a cultural phenomenon that continues to influence product launches decades later.

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Michael Jordan with Nike (Air Jordan)
George Clooney with Nespresso
Beyoncé with Pepsi
David Beckham with Adidas