Which 2008 film revolutionized product launches in the entertainment industry by using an elaborate alternate reality game (ARG) called 'Why So Serious?' that engaged over 10 million participants worldwide before release?

Major film studios carefully orchestrate product launches for their tentpole movies, often investing hundreds of millions in marketing alone. This poll explores an innovative launch strategy that changed how studios approach premieres and audience engagement. Test your knowledge of film industry marketing tactics and the evolving relationship between studios and their audiences.

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• The Dark Knight
• Iron Man
• Cloverfield
• Quantum of Solace

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