Which company issued the first major voluntary recall of natural/organic products due to sustainability concerns rather than safety issues in 2012?

The natural products industry has grown tremendously as consumers seek sustainable alternatives. But even eco-friendly companies face product quality challenges. This trivia question explores a watershed moment in natural product history when a major environmental brand had to recall products—testing your knowledge of how green businesses handle crises while maintaining brand integrity. Do you know which groundbreaking recall significantly influenced today's natural product safety standards?

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Patagonia (recalled their wool products after discovering animal welfare violations in their supply chain)
Burt's Bees (recalled beeswax products after discovering pesticide contamination in hive sources)
The Body Shop (recalled palm oil-based products after discovering rainforest destruction by suppliers)
Seventh Generation (recalled plant-based detergents after finding unsustainable farming practices in ingredient sourcing)