Which celebrity's beauty brand pioneered a digital-first approach with virtual try-on technology that increased customer retention by over 60% within its first year?

Many celebrities have leveraged their fame to launch successful retail businesses, often revolutionizing their industries through innovative digital transformation strategies. These famous entrepreneurs have changed how brands interact with consumers, creating new shopping experiences and loyalty programs. Test your knowledge about how these stars have made their mark in retail innovation!

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• Rihanna's Fenty Beauty
• Kylie Jenner's Kylie Cosmetics
• Lady Gaga's Haus Laboratories
• Selena Gomez's Rare Beauty

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