Which celebrity's e-commerce platform was the first to use 'social selling' technology that allowed customers to create personalized avatars to virtually try on products?

Many celebrities have leveraged their fame to launch successful e-commerce platforms and retail brands. These famous entrepreneurs have transformed how consumers shop online, combining star power with innovative digital retail strategies. Test your knowledge about which celebrity pioneers have made the biggest impact in the e-commerce space and how their platforms have revolutionized online shopping experiences.

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Rihanna's Fenty Beauty
Kim Kardashian's SKIMS
Jessica Alba's The Honest Company
Gwyneth Paltrow's Goop