Which ticketing innovation, first implemented on Broadway in the 1990s, significantly reduced physical ticket scalping and introduced variable pricing models to the performing arts industry?

In the performing arts, technological innovations have transformed how audiences purchase and use tickets. The theater industry has implemented various systems over the decades to improve customer experience and increase accessibility to performances. Test your knowledge about one significant innovation that revolutionized Broadway ticket purchasing and dramatically changed the audience experience.

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TKTS digital lottery system
Telecharge telephone booking
Ticketmaster's Premium Verified Resale
Tessitura Network's integrated CRM and ticketing platform