Which major American company underwent a revolutionary brand identity redesign in 1967 that unified its previously inconsistent visual elements into the iconic six-color 'rainbow' design that remained unchanged until 1999?

Throughout history, many well-known brands have undergone significant transformations in their visual identity and marketing approach. Some of these changes were so dramatic that they represented pivotal moments in advertising history. This poll tests your knowledge of a famous brand's identity transformation that revolutionized its market position and set new standards for corporate rebranding in its era.

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