Which presidential campaign broke retail records by generating over $80 million in merchandise sales, pioneering a direct-to-consumer retail model that revolutionized political fundraising?

Political campaigns have increasingly adopted sophisticated retail branding strategies to connect with voters. From merchandise that drives both fundraising and visibility to digital storefronts that rival major retailers, campaign retail operations have become a crucial component of modern political strategy. Test your knowledge about this fascinating intersection of politics and retail branding!

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Barack Obama's 2008 campaign with its iconic 'Hope' merchandise
Donald Trump's 2016 campaign with the 'Make America Great Again' products
Bernie Sanders' 2016 campaign with its grassroots-inspired merchandise
Hillary Clinton's 2016 'Stronger Together' branded retail collection