Which linguistic device is primarily responsible for the memorability and effectiveness of the famous slogan "Maybe she's born with it. Maybe it's Maybelline"?

Brand slogans are fascinating examples of applied linguistics in marketing. They utilize rhetorical devices, cultural references, and linguistic patterns to create memorable, persuasive content in minimal space. Great slogans often employ techniques like alliteration, assonance, rhyme, and parallelism to enhance memorability and impact. This trivia question explores how linguistic analysis reveals the sophisticated language techniques behind one famous slogan's effectiveness and staying power in consumer consciousness.

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Anaphora (repetition of the initial word 'Maybe' at the beginning of successive phrases)
Synecdoche (using a part to represent the whole)
Chiasmus (inverted parallelism in sentence structure)
Assonance (repetition of vowel sounds with 'born' and 'Maybelline')