Which presidential campaign was the first to establish a dedicated online store selling campaign merchandise directly to supporters?

Throughout American political history, campaign merchandise has evolved into a powerful tool for fundraising, visibility, and supporter engagement. From buttons to yard signs, and now to sophisticated online stores with branded products, campaign merchandise represents the intersection of retail strategy and political messaging. Test your knowledge about this unique aspect of political product marketing!

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
John McCain's 2008 campaign