Which unlikely brand partnered with the musical 'Wicked' in 2013 to create a limited-edition makeup line that became one of the most successful theater merchandising collaborations ever?

The performing arts world has increasingly embraced strategic brand partnerships to fund productions, expand audiences, and create innovative marketing campaigns. These collaborations between corporate entities and performing arts organizations have transformed how theaters operate and promote their shows. Test your knowledge about one of Broadway's most successful but unexpected brand collaborations that changed how a major musical was marketed to new audiences.

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MAC Cosmetics
Clinique
Urban Decay
Sephora Collection