Which immersive technology was first widely adopted by architectural firms for client experiential marketing, allowing potential clients to 'walk through' unbuilt spaces?

The architecture industry has been transformed by various technological innovations, particularly in how designs are communicated, experienced, and marketed to clients. One technology in particular has revolutionized how architectural firms showcase unbuilt projects to clients, allowing them to 'walk through' spaces before construction begins. Test your knowledge of how experiential marketing technologies are changing architectural practice!

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Virtual Reality (VR) headsets
Holographic displays
3D-printed scale models with embedded screens
Augmented Reality (AR) tablets