Which Broadway musical pioneered the 'preview ticket lottery' marketing strategy that is now widely used across the theater industry to increase accessibility and create buzz?

The performing arts industry has created some of the most innovative product launches and marketing campaigns in entertainment history. From surprise reveals to iconic taglines, Broadway shows and theatrical productions have mastered the art of building anticipation and driving ticket sales. Test your knowledge of these memorable theatrical marketing moments that changed how performing arts are promoted and consumed by audiences worldwide.

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Rent
Hamilton
The Phantom of the Opera
Wicked