Which groundbreaking marketing strategy did 'Hamilton' use in 2015 that changed how Broadway shows engage with audiences?

The performing arts industry relies heavily on innovative marketing strategies to fill seats and create buzz around productions. From immersive experiences to digital campaigns, theater marketing has evolved dramatically in recent decades. Test your knowledge about one of the most successful marketing campaigns that revolutionized how Broadway shows attract audiences!

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#Ham4Ham lottery performances outside the theater featuring cast members
First-ever Broadway show to use TikTok as their primary marketing platform
Free backstage virtual reality tours with ticket purchases
Releasing the complete soundtrack as NFTs before opening night