Which iconic tagline helped Nike increase its North American market share from 18% to 43% within a decade of its introduction?

Behind every successful brand is a tagline that sticks in consumers' minds for decades. These short phrases have become so embedded in pop culture that we often recite them without thinking about their origin. From sportswear to fast food to technology, the most memorable taglines transcend advertising to become part of our collective vocabulary. Test your knowledge of these famous brand catchphrases that changed marketing history and shaped consumer behavior across generations.

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Just Do It
Impossible Is Nothing
I'm Lovin' It
Think Different