In retail pricing psychology, which ending digit is most commonly used in charm pricing to create the perception that a product costs significantly less than it actually does?

Pricing psychology is a fascinating aspect of consumer behavior that affects purchasing decisions every day. Retailers and marketers use specific pricing strategies to create the perception of value and trigger buying behaviors. This trivia question explores one of the most widely used psychological pricing tactics that has proven effective across various industries and price points. Test your knowledge of this subtle but powerful marketing technique!

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9 (as in $19.99 instead of $20.00)
5 (as in $19.95 instead of $20.00)
7 (as in $19.97 instead of $20.00)
3 (as in $19.93 instead of $20.00)