When Hasbro first introduced GI Joe in 1964, which groundbreaking retail marketing strategy did they employ that was controversial at the time?

The intersection of military history and retail marketing has created some iconic products that captured the public's imagination. Perhaps none is more famous than Hasbro's GI Joe, which revolutionized the toy industry and changed how military themes were marketed to children. This poll explores the retail history behind this legendary action figure line that has influenced generations of consumers and military enthusiasts alike.

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They marketed 12-inch 'action figures' to boys, deliberately avoiding the term 'doll' which was associated with girls' toys
They included realistic weapon replicas with every figure, causing concerns about glorifying violence
They used actual military veterans as brand ambassadors in television commercials
They sold the figures exclusively through military base exchanges rather than traditional toy stores