Which innovative marketing strategy did Guinness World Records implement in 2018 that significantly increased its brand engagement among Gen Z consumers?

The Guinness World Records brand has evolved from a simple book of records to a global authority on record-breaking achievements. Behind this transformation lies some fascinating marketing strategies that helped it become a household name recognized in over 100 countries. Test your knowledge about how this iconic brand markets itself and maintains relevance in the digital age.

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• The GWR Challengers program, allowing influencers to attempt records during livestreamed events
• The Records Rewind campaign, featuring historical record holders in modern contexts
• The Ultimate Record Breaker reality TV competition series
• The Record Book Reimagined initiative, featuring AI-generated illustrations of all records

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