Which celebrity's partnership with Puma in 2014 revolutionized athletic-leisure wear and helped transform the brand's retail strategy, leading to a 183% increase in women's footwear sales?

Throughout retail history, celebrity partnerships have transformed brands and shopping habits. These collaborations have created some of the most successful retail innovations, turning everyday products into coveted items and reshaping consumer behavior. Test your knowledge about a groundbreaking celebrity-brand partnership that changed the retail landscape forever!

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