Which famous literary franchise pioneered the use of house-specific branding, creating distinct color schemes, emblems, and merchandise lines that generated over $7 billion in retail sales beyond the books themselves?

The publishing world relies heavily on effective brand storytelling to market books and create lasting literary franchises. Publishers and authors often craft distinct visual identities, taglines, and marketing campaigns that help books stand out in a crowded marketplace. Test your knowledge of the business side of literature with this publishing industry branding trivia!

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• Harry Potter (Hogwarts Houses: Gryffindor, Slytherin, Hufflepuff, Ravenclaw)
• The Hunger Games (Districts 1-12)
• Divergent (Factions: Abnegation, Amity, Candor, Dauntless, Erudite)
• Percy Jackson (Camp Half-Blood Cabins)

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