Which digital transformation technology did Nike first implement in 2018 that allowed customers to find their perfect shoe size using a smartphone camera?

Major sporting goods retailers have been racing to adopt digital transformation strategies to enhance customer experiences both online and in physical stores. From virtual try-ons to personalized shopping experiences, these innovations are changing how athletes and sports enthusiasts interact with products. Test your knowledge about one groundbreaking technology that revolutionized the sports retail landscape in recent years.

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• Nike Fit (augmented reality foot scanning)
• Nike Pulse (heart rate-based product recommendations)
• Nike Field Test (in-home product trial program)
• Nike Match (body measurement comparison shopping)

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