Which famous dictionary publisher created a groundbreaking advertising campaign by inventing a word that later became officially recognized in the English language?

In the world of language and linguistics, specialized terminology isn't just for academic papers - it's big business! Companies invest millions in linguistic research to create brand names and slogans that resonate across cultures and languages. This trivia question explores how linguistic principles have shaped one of the most successful global branding campaigns in history. Test your knowledge about the intersection of linguistics and marketing!

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Merriam-Webster with 'McJob'
Oxford University Press with 'selfie'
Collins with 'binge-watch'
Macmillan with 'adorkable'