Which pricing innovation, first implemented for 'The Producers' on Broadway in 2001, revolutionized theater ticket pricing and is now standard practice across most major productions?

The performing arts industry has undergone significant changes in ticket pricing strategies over the years. Broadway theaters, in particular, have implemented innovative pricing models to maximize revenue while maintaining accessibility. This trivia question tests your knowledge about a groundbreaking pricing innovation that transformed how Broadway shows price their tickets. Do you know which strategy changed the game?

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Premium pricing (creating a tier of highest-priced seats for popular performances)
Pay-what-you-can model (allowing audience members to set their own ticket prices)
Subscription-based attendance (monthly fee for unlimited show access)
Real-time surge pricing (ticket prices changing hourly based on demand)