Which religious publisher pioneered the first customer loyalty program in the 1700s, offering 'subscriber benefits' to those who pre-purchased complete Bible sets through installment plans?

Religious texts have been among the most widely distributed products in human history, requiring sophisticated distribution networks, pricing strategies, and customer engagement long before modern retail. This poll explores a fascinating chapter in retail history where religious products pioneered techniques still used today. Test your knowledge about the intersection of religious publishing and early retail innovation that shaped modern customer experience practices.

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• The Society for Promoting Christian Knowledge (SPCK)
• Thomas Nelson Publishers
• Oxford University Press Bible Division
• The American Bible Society

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