Which retailer pioneered the 'Lunar New Year' themed collection in the US luxury market, creating an annual tradition of zodiac-inspired products that celebrates Asian cultural heritage?

Retail brands are increasingly incorporating cultural traditions into their marketing strategies to connect with diverse consumer bases and honor heritage celebrations. This approach not only creates memorable brand experiences but also demonstrates cultural sensitivity and inclusivity. Test your knowledge about how major retailers have successfully integrated cultural traditions into their marketing campaigns.

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Burberry
Gucci
Louis Vuitton
Bloomingdale's