Which transportation company underwent a significant brand redesign in 2021, changing its iconic red color to a gradient of purple and pink to reflect its evolution beyond ride-hailing?

In the competitive transportation industry, brand identity plays a crucial role in consumer perception and loyalty. Color psychology, logo design, and visual elements all work together to create distinctive brand personalities that resonate with specific audiences. This trivia question explores how a major transportation company transformed its brand identity to better align with its evolving services and market position.

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Lyft
Uber
Bird
Lime