Which presidential campaign was the first to extensively use microtargeting algorithms to personalize political messages to specific voter segments?

Throughout history, political campaigns have evolved their advertising strategies to reach voters effectively. From traditional media to digital platforms, the ways candidates connect with constituents have transformed dramatically. This poll tests your knowledge about a significant turning point in political advertising that changed how campaigns approach voter outreach and engagement strategies.

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Barack Obama's 2012 re-election campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign