Which cultural festival generates the highest retail sales globally after Christmas and has seen the fastest growth in Western retail marketing adoption over the past decade?

Cultural celebrations around the world have become major retail marketing opportunities. From Chinese New Year to Diwali, retailers have increasingly incorporated diverse cultural traditions into their marketing strategies. This poll tests your knowledge about how global retailers have adapted their marketing approaches to connect with consumers through cultural celebrations and traditions. How well do you understand the intersection of cultural sensitivity and retail strategy?

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