Which 1999 film pioneered viral marketing in the entertainment industry with its 'Is it real?' campaign that included a fake documentary and mysterious website that blurred fiction and reality?

The film and television industry has pioneered some of the most innovative marketing campaigns in history. From groundbreaking viral campaigns to revolutionary loyalty programs that changed how viewers engage with content. This trivia question focuses on a landmark marketing campaign that transformed how films are promoted and created unprecedented audience anticipation.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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