Which sports league was the first to launch its own direct-to-consumer streaming subscription service, bypassing traditional TV networks?

The sports industry has witnessed a significant shift in how fans consume content, with subscription models becoming increasingly prevalent. From streaming services offering exclusive game access to subscription boxes delivering team merchandise, these models have transformed fan engagement. Test your knowledge about this evolving aspect of the sports industry and how businesses are adapting their strategies to meet changing consumer demands.

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Major League Baseball (MLB.tv)
National Basketball Association (NBA League Pass)
National Football League (NFL+)
Ultimate Fighting Championship (UFC Fight Pass)