Which pharmaceutical giant pioneered direct-to-consumer (DTC) advertising for prescription medications in the United States with their 1997 campaign?

The pharmaceutical industry has seen remarkable evolution in branding and marketing strategies over the years. Companies have developed distinct identities and innovative approaches to connect with healthcare providers and patients. This trivia question explores how a major pharmaceutical company revolutionized product advertising in the medical field through a groundbreaking campaign that changed industry standards.

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Pfizer with Viagra
Schering-Plough with Claritin
Merck with Vioxx
Eli Lilly with Prozac