Which theatrical production's slogan directly contributed to its becoming the longest-running show in Broadway history?

The performing arts industry has embraced innovative marketing and branding strategies to attract audiences and create memorable experiences. From iconic slogans that define long-running shows to clever packaging of theatrical experiences, theater productions utilize many of the same product marketing techniques as retail brands. Test your knowledge about the intersection of performing arts and brand marketing with this challenging trivia question!

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• "The Phantom of the Opera" - "The Music of the Night"
• "Hamilton" - "Who Lives, Who Dies, Who Tells Your Story"
• "The Lion King" - "Feel the Pride"
• "Wicked" - "Defy Gravity"

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