Which presidential campaign pioneered the use of a custom-designed typeface specifically created for all their campaign products and branding?

Campaign merchandise has become a significant aspect of political branding and fundraising strategy. From iconic slogans on hats to distinctive logos on coffee mugs, these products create walking advertisements and generate millions in campaign funds. This trivia question explores a fascinating historical example of product innovation that changed how political campaigns approach merchandise and voter engagement.

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Barack Obama's 2008 campaign with the 'Gotham' typeface
Ronald Reagan's 1984 campaign with the 'Morning in America' font
Bill Clinton's 1992 campaign with the 'Hope' typeface
Donald Trump's 2016 campaign with the 'America Great' font