Which famous retail CEO created a brand strategy directly inspired by the Sirens of Greek mythology, deliberately designing store experiences to 'lure' customers with multisensory appeal?

Throughout history, mythology and folklore have influenced retail marketing strategies in surprising ways. From brand names inspired by ancient gods to marketing campaigns based on legendary creatures, retailers have long tapped into cultural mythology to create powerful connections with consumers. This poll tests your knowledge about how mythological elements have been incorporated into famous retail strategies and brand histories.

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Howard Schultz (Starbucks), who used siren imagery and designed stores with carefully orchestrated scents and sounds to create an 'irresistible call' to customers
Steve Jobs (Apple), who referenced the 'forbidden fruit' of knowledge in both the brand name and retail strategy, creating minimalist 'temples' to technology
Jeff Bezos (Amazon), who named his company after the mythological female warriors and designed his logistics strategy around their legendary speed
Ingvar Kamprad (IKEA), who based his retail concept on Norse mythology's Bifröst bridge, connecting the everyday world with the realm of design possibilities