Which Broadway musical underwent a radical marketing rebrand in 1979 that transformed it from a struggling production into a global phenomenon, including a new logo that became one of the most recognizable in theater history?

The performing arts industry has seen some remarkable marketing transformations over the years. Theater productions, dance companies, and orchestras have all used strategic product marketing to attract new audiences and revitalize their brands. This trivia question focuses on a famous Broadway rebranding effort that changed the trajectory of a struggling production. Test your knowledge of how product marketing strategies have shaped the performing arts landscape!

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A Chorus Line
Cats
Les Misérables
The Phantom of the Opera