Which celebrity's retail brand pioneered the 'drop model' of limited-release product launches that created unprecedented demand and transformed retail inventory management?

Famous people have increasingly leveraged their personal brands to create retail empires that transform consumer trends and business models. From cosmetics to fashion to lifestyle products, celebrities have disrupted traditional retail landscapes with innovative approaches to product development, marketing, and customer engagement. Test your knowledge about which celebrity entrepreneurs have pioneered specific retail innovations that changed how products reach consumers.

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Kylie Jenner with Kylie Cosmetics
Kanye West with Yeezy
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company