Which retailer pioneered the concept of midnight release events for major video game launches, creating a retail phenomenon that became industry standard practice?

The gaming industry has seen some groundbreaking retail collaborations that transformed how games are marketed and sold. These partnerships between game developers and retail giants have created unique customer experiences and marketing campaigns that became industry benchmarks. Test your knowledge about one of the most innovative retail strategies that changed the gaming landscape!

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GameStop
Best Buy
Walmart
Amazon