Which over-the-counter medicine brand instituted a massive nationwide recall in 1982 after seven people died from cyanide-laced capsules, leading to the development of tamper-evident packaging standards?

In 1982, a major product recall shook the pharmaceutical industry and forever changed how companies approach product safety and tamper-evident packaging. This crisis management case study demonstrates how swift action during a catastrophe can actually strengthen a brand's reputation in the long run, despite initial losses. Test your knowledge about this pivotal moment in product safety history.

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Tylenol (Johnson & Johnson)
Bayer Aspirin (Bayer)
Advil (Pfizer)
Alka-Seltzer (Bayer)