Which pop music superstar became Pepsi's brand ambassador in 2012, signing a $50 million multi-year deal that was one of the largest celebrity endorsements in beverage history?

Brand ambassadors have become a crucial part of retail marketing strategy, especially when targeting younger demographics. Major brands spend millions securing the right celebrity partnerships to build authenticity and reach new audiences. Test your knowledge about some of the most impactful (and sometimes surprising) celebrity brand ambassador relationships in recent pop culture history!

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Beyoncé
Lady Gaga
Taylor Swift
Rihanna