Which architectural firm underwent a major rebranding in 2015, changing its name from SOM (Skidmore, Owings & Merrill) Chicago to SOM Design?

Test your knowledge of architectural brand history! The world's most prestigious architecture firms have fascinating origin stories that shaped their design philosophies and market positions. This trivia question explores how one renowned firm strategically rebranded itself to establish a new identity while honoring its legacy. Understanding architectural brand evolution reveals how firms position themselves in this competitive creative industry.

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Foster + Partners
None - SOM never rebranded this way and maintains its original name across all offices
Gensler
Perkins&Will