Which retailer launched the first zero-waste innovation lab focused exclusively on natural and organic products packaging solutions?

The natural products industry has seen remarkable innovations in sustainable retail practices over the past decade. Major brands have established innovation labs dedicated to reducing environmental impact while enhancing customer experience. Test your knowledge about one groundbreaking initiative that revolutionized how natural products are marketed, displayed, and sold. This question explores the intersection of retail innovation labs and environmental consciousness in the natural products sector.

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Whole Foods Market with their 'Earth Echo Lab' in Austin (2018)
Trader Joe's 'Natural Packaging Initiative' in San Francisco (2019)
Sprouts Farmers Market 'Green Vessel Project' in Phoenix (2017)
Thrive Market's 'Sustainable Solutions Center' in Los Angeles (2020)