Which retailer is credited with creating the 'Christmas window display' tradition that became a cultural phenomenon and retail storytelling benchmark?

Visual storytelling in retail spaces has become a powerful way for brands to connect cultural traditions with modern consumers. From immersive holiday displays to culturally significant visual merchandising, retailers use these techniques to create emotional connections and authentic experiences. This trivia question explores how one major global brand successfully incorporated cultural storytelling into its retail strategy, creating one of the most recognized seasonal traditions in modern retail history.

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Macy's (R.H. Macy & Co.)
Harrods
Selfridges
Galeries Lafayette