Which innovative retail customer engagement strategy was pioneered by the Royal Shakespeare Company in 2018 that has since been widely adopted by performing arts organizations worldwide?

Test your knowledge about how performing arts venues and companies engage with their audiences through retail strategies. From theater merchandise to opera gift shops and ballet boutiques, performing arts organizations have developed sophisticated retail customer engagement techniques to enhance the audience experience and generate additional revenue streams. How much do you know about these behind-the-scenes business practices?

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Virtual reality 'try-on' booths for costume replicas
Digital merchandise passports with exclusive content unlocked at performances
Subscription-based mystery boxes of production-themed merchandise
Audience-designed merchandise through real-time voting systems