Which pharmaceutical company aired the first direct-to-consumer TV advertisement for a prescription drug in the United States after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has a complex history with direct-to-consumer advertising, particularly in the United States. Over the decades, regulatory changes have dramatically shifted how prescription medications are marketed to the public. This poll tests your knowledge about a significant turning point in pharmaceutical marketing history that transformed how medical products reach consumers.

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Schering-Plough (Claritin)
Pfizer (Viagra)
Eli Lilly (Prozac)
Johnson & Johnson (Risperdal)