Which music retailer first launched a loyalty program that rewarded customers with exclusive artist content and early access to concert tickets in addition to traditional purchase points?

The music industry has evolved significantly in how artists and retailers build fan loyalty. From fan clubs to streaming service rewards, loyalty programs have become sophisticated marketing tools that drive engagement and recurring revenue. This trivia question explores an important milestone in music retail loyalty program history that changed how fans interact with their favorite artists and music brands.

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• Virgin Megastores with 'V2' program (1996)
• Tower Records with 'Pulse' program (1998)
• HMV with 'PureHMV' rewards (2003)
• Sam Goody with 'Replay' rewards (1995)

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